A Model of Spiritual Leadership Internalization in Islamic Microfinance Marketing: A Participatory Approach at KSPPS NURI Palengaan Branch
Kata Kunci:
Spiritual Leadership,, marketing performance, Islamic microfinance, participatory approach, KSPPSAbstrak
This community service program aims to develop a model of Spiritual Leadership internalization to strengthen marketing performance at KSPPS NURI East Java, Palengaan Branch. Although the institution has implemented systematic marketing procedures—such as measurable daily prospect targets, standardized documentation, reporting mechanisms, and Islamic financial inclusion programs—the significant increase in annual turnover from approximately IDR 50 million per month to nearly IDR 2 billion per year indicates that non-technical factors play a crucial role in marketing success. Field findings reveal that the uniqueness of KSPPS NURI Palengaan lies in the application of Spiritual Leadership values, including exemplary conduct, mutualistic relationships with members, mental resilience against rejection, inclusive outreach without selective bias, responsiveness to member complaints, continuous relationship-building (silaturahmi), and material appreciation in the form of gifts. However, these leadership values have not been fully internalized by all employees. Therefore, participatory assistance was conducted from November 1, 2025 to February 5, 2026, focusing on education and value internalization, motivation and team support, and strengthening collective awareness of teamwork. The program demonstrates that internalizing Spiritual Leadership can enhance marketing effectiveness, employee commitment, and sustainable member loyalty in Islamic microfinance institutions.
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Hak Cipta (c) 2026 Ach Bayan Ansurullah, Mas Riyanto, Dr. Akunaifi
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