Digitization of Halal Product Marketing through Sharia Platform for Village MSMEs in Kota Baru Driyorejo Gresik
Keywords:
Digitalization, Halal Marketing, MSMEs, Sharia Economy, Community EmpowermentAbstract
This service activity aims to increase the capacity of MSME actors in marketing halal products through digital platforms based on sharia economic principles. The service was carried out in Kota Baru Village, Driyorejo, Gresik with a participatory approach through training, mentoring, and the formation of a Halalpreneur MSME community. The implementation method includes observation of partner needs, halal digital literacy training, and the use of platforms such as Tokopedia Salam and Halal Hub. The results of the activity showed an increase in digital literacy by 78%, understanding of sharia economics by 82%, and marketing effectiveness by 65%. Scientific findings show that the integration of digital technology and Islamic moral values strengthens consumer trust and forms a local halal economic ecosystem. This program produces the Halal Digital Empowerment Framework model as an innovation for digital-based and spiritual-based economic empowerment. This activity emphasizes that sharia digitalization is a strategic instrument in realizing equitable and sustainable economic empowerment of the ummah.
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Copyright (c) 2025 Sofia Masulah, Muhammad Kambali, Misella Sandi
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