Optimization of Barbershop through Market Segmentation Based on Islamic Economics

Abstrak

The growth of barbershop services in Indonesia shows a positive trend, driven by the increasing demand for practical and high-quality self-care services. Barbershop Reneeno Tulungagung, as a micro, small, and medium enterprise (MSME), seeks to optimize its business through market segmentation based on Islamic economics. Business optimization involves more than profit generation; it also includes improving customer satisfaction, resource management efficiency, and ensuring sustainable profitability. This study uses a library research method by reviewing journals and articles related to marketing, market segmentation, and Islamic economic principles. The findings show that implementing market segmentation based on demographic, geographic, psychographic, and behavioral factors helps Barbershop Reneeno better understand consumer needs and develop targeted service strategies. These strategies lead to higher service quality, transparent pricing, more efficient queuing systems, and customer loyalty programs. From an Islamic economics perspective, market segmentation must be applied with justice, honesty, and transparency to generate benefit and blessings, not just profit.