Digital Marketing Techniques  Based on Islamic Business Ethics to Increase Sales of MSME Products

Mundiah; Dwi putri Zulaecho; Rifa Felina; Azam Khoiruman; Firza agung Prakoso

Penulis

Mundiah Universitas PGRI Wiranegara, Pasuruan, Indonesia
Dwi putri Zulaecho Universitas PGRI Wiranegara, Pasuruan, Indonesia
Rifa Felina Universitas PGRI Wiranegara, Pasuruan, Indonesia
Azam Khoiruman Universitas PGRI Wiranegara, Pasuruan, Indonesia
Firza agung Prakoso Universitas PGRI Wiranegara, Pasuruan, Indonesia

Abstrak

Rapid technological advances are drastically changing the marketing landscape worldwide. The digital world is increasingly combining classic and conventional marketing strategies. The significance, function, and impact of digital marketing for micro, small, and medium- sized businesses (UMKM) are still little understood. Since the company being operated is not a major corporation that needs digital marketing, its deployment is still regarded as less significant. There is still very little use of sharia precepts. There has never been a study that thoroughly investigates the function of digital marketing in UMKM using sharia principles. This study aims to investigate using sharia principles, the function of digital marketing in UMKM. Critical analysis approaches are employed in library research. The following 15 topics are covered by the findings of the study on the function, effect, or influence of digital marketing on UMKM based on sharia principles : (1) facilitating information access; (2) marketing products; (3) becoming a better product; (4) healthy competition; (5) increasing target/market share; (6) expanding geographic reach; (7) developing trust and reputation; (8) purchasing decisions; (9) increasing revenue; (10) increasing sales; (11) improving business performance; (12) business sustainability and success; (13) putting islamic marketing ethics into practice; (14) developing UMKM with halal certification; and (15) growing UMKM through cooperatives.

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